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Marketing Budget Plan 1

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Marketing Budget Plan 1
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Marketing Budget Plan
Last updated: <enter date of last update here>
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Personnel
Salaries, wages
10 10 $20
Benefits
10 10 10 10 10 10 60
Payroll taxes
10 10 10 10 40
Commissions and bonuses
0
Personnel Total
$10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $120
Market Research
Primary research 10 10 $20
Secondary research 10 10 10 10 10 10 10 10 10 10 100
Library management 0
Market Research Total
$10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $120
Marketing Communications
Branding $0
Advertising 0
Web sites 0
Direct marketing 0
Internet marketing 0
Collateral 0
Press relations 0
Public relations 0
Analyst relations 0
Events 0
Marketing Communications Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Channels
Channel communications and training 10 10 $20
Channel promotions and incentives 10 10 10 10 10 10 10 10 10 10 100
Channel commissions/bonuses
0
Channels Total
$10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $120
Customer Acquisition & Retention (CAR)
Lead generation 10 10 10 10 10 10 10 $70
Customer loyalty 10 10 10 10 10 50
CAR Total
$10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $120
Other
Postage
10 10 10 10 $40
Telephone
10 10 10 10 10 50
Travel
10 10 20
Computers and office equipment
10 10
Marketing Budget Plan 1 Page 1
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